WHY WE ARE DIFFERENT
The Bonita Project is a Latinx-owned media agency, created in 2018, on a mission to change how brands engage with multicultural communities by demonstrating their brand loyalty, social engagement, and purchasing power.
The Bonita Team draws from their own bicultural experiences to keep breaking barriers between general and multicultural markets. Bonitas worldwide are drawn to The Bonita Project to feel seen, heard, and celebrated.
OUR TEAM
Meet the Bonita Gang
Danielle Alvarez
Founder & CEO
Danielle is leveling up the PR game. When the savvy PR pro realized that while the media landscape was quickly evolving and the way brands approached multicultural audiences was not, she knew it was time to create a project of her own. An agency that would authentically meet audiences where they are. Danielle launched The Bonita Project in 2018, and since its introduction to the industry - she infuses creative, nontraditional ideas while being unapologetically Latinx.
The proud Peruvian-American is drawing from her bicultural experience to make sure she keeps breaking barriers between general & multicultural markets. Prior to her launching The Bonita Project, Danielle has worked with brands of all scales such as L’Oreal Paris, Garnier, Urban Decay, Sally Beauty, and more.
At the heart of every project, Danielle focuses on community. Danielle is passionate about storytelling and educating brands on the rise and importance of BIPOC communities, while also informing and amplifying BIPOC voices across different communities.
Ivonne Morales
Social Media Director
Ivonne is a full-time NYC travel and lifestyle content creator. She manages all things social for The Bonita Project - from planning social strategy, creating content, monitoring social media metrics and growth, and most importantly building our Bonita community.
Ivonne is also the founder of @LatinaChicTravels, which is a platform showing the Latinx community how to fuel their wanderlust by traveling smarter and more purposefully. When she’s not busy creating content in her 9-5, she’s traveling the world (she has visited 50+ countries to date!) From sharing vacation tips on where to go next, what to eat, where to get the best Instagram photo - Ivonne is a resource for all things travel.
Natalie Rodriguez
Senior Account Executive
Natalie is a first-generation Cuban American born and raised in Miami, FL who has a passion for all things communications and beauty. An alumna of The University of Florida's College of Journalism and Communications, Natalie recently graduated Magna Cum Laude and earned her bachelor’s degree in public relations. Before her role as The Bonita Project's PR Coordinator, she served as the company's PR & Marketing Intern, where she gained valuable knowledge on the many facets of strategic communications, including copywriting, social media marketing, brand activations, influencer relations, and more.
Natalie is a dedicated writer and beauty lover who also has journalism, photography, and event management experience. Her ultimate goal as a PR professional is to use her passion for beauty and strengths in storytelling to share campaigns that not only help people and brands reach their goals, but also deliver impactful messages and further social good within the beauty industry and beyond.
Kassandra Vargas
Junior Account Executive
Kassandra Vargas is a recent grad from the University of South Florida, majoring in Digital Communication and Multimedia Journalism. Kassandra joined The Bonita Project as an intern in the Fall of 2021 and has been with TBP since, assisting with the agency’s social content and PR admin needs. She is based in Orlando, FL, and is also the Founder of the brand, Stay Klassay, which covers plus-size fashion and more.
Stay Klassay started as a fashion blog in 2017, and has since transitioned into a fashion, beauty, and lifestyle platform. Kassandra has gained an authentic audience on her social media platforms, including TikTok (45K followers). Her hashtag #klassaydeals has over 4.5 million views since the launch of her Deals of the Day series. Her authentic voice and platform have led her to partner with brands like Target, Dunkin, and Fenty Beauty. Kassandra continues to use her platform to encourage women to live their best life at any size.
BONITA PRESS
Bonitas In The News
PEOPLE EN ESPAÑOL
Why Danielle Alvarez Quit Her 9 to 5 To Start Her Own PR Agency
EMPERIFOLLÁ
Danielle Alvarez is starting a revolution and is determined to change how fashion and beauty brands speak to the Latinx community.
CREATE & CULTIVATE
17 Publicists Share Their Tried-and-True Tips for Getting Buzzworthy Press
TELEMUNDO
Conoce a Danielle Álvarez, una mujer latinx que lucha por hacer valer la diversidad latina
BLOOMBERG QUICKTAKE
Breaking barriers in the cosmetics industry
THE OPRAH MAGAZINE
27 Latina-Owned Businesses to Support This Hispanic Heritage Month—and Beyond
GIRL GONE BOSS
Danielle Alvarez: Founder, The Bonita Project
POPSUGAR
Why It's Important For Me to Pay Tribute to All Hispanic Cultures With The Bonita Project
BEAUTY IS YOUR BUSINESS
Danielle Alvarez of The Bonita Project – Breaking the Beauty Barriers