THE BONITA PROJECT - A PR, MARKETING, AND INFLUENCER AGENCY

On a mission to change how beauty, fashion, and lifestyle brands engage with multicultural communities. 

ABOUT US

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SERVICES

 

Media Relations

Influencer Marketing

Experiential Events

Executive Positioning

Brand Partnerships

Social Media Management

Influencer Management

Creative Mailers

We’ve Worked With…

 
 
 
SEE MORE

  • “Danielle Alvarez is starting a revolution. As the founder of the PR agency The Bonita Project, Alvarez is determined to change how fashion and beauty brands speak to the Latinx community.”

    Emperifollá

  • “Danielle Alvarez is the founder of The Bonita Project, a public relations agency in New York City aiming to break barriers between general and multicultural markets.”

    Popsugar

  • “The Bonita Project highlights their clients’ accomplishments and reminds us all that we’re capable of doing anything if we set our minds to it.”

    Hola!

  • “Danielle es una súper emprendedora”

    Telemundo

  • “Danielle is the owner of The Bonita Project, a public relations agency aimed towards highlighting Latina-owned fashion and beauty brands. Her business account highlights her clients’ accomplishments and reminds us all that we’re capable of doing anything if we set our minds to it.”

    Hola!

  • “Peruvian-American publicist Danielle Alvarez had one thing in mind when she launched her boutique PR agency The Bonita Project: Working with major companies to bridge the gap between general and multicultural markets in order to effectively reach all women.”

    Oprah Daily

  • "Started by PR guru Danielle Alvarez, “The Bonita Project” not only highlights members of the Latinx community but also offers an engaging, behind-the-scenes look at Latinas doing amazing work. It’s a platform that not only celebrates Latinos but shows the diversity in our community and educates others in the process.”

    MSNBC

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MEET THE BONITA GANG

The Bonita Project team is here to break barriers for Bonitas all around the world.

CHECK US OUT