SERVICES OFFERED
The Bonita Project offers hands-on experience working with all facets of integrated marketing and public relations campaigns.
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MEDIA OUTLET RELATIONS
We value diverse coverage and work diligently to get niche brands into non-niche media outlets and Spanish language media markets.
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INFLUENCER MARKETING
We curate relevant influencers for varying campaigns and promotions.
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EXPERIENTIAL EVENTS
We help brands create events, big or small, from pitch to production where multicultural audiences are targeted and hired as needed.
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BRAND PARTNERSHIPS
We manage partnerships and multi-platform campaigns, identifying and driving revenue opportunities with other brands and relevant industries.
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SOCIAL MEDIA MANAGEMENT
We head content creation, all of the multimedia content is created in-house elevating brands to correlate, flow, and build brand presence.
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CREATIVE MAILERS
We send Creative mailers to over 300 beauty, fashion, and lifestyle influencers all over the country, Mexico and Latin America.
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EXECUTIVE POSITIONING
We position brand leaders as thought leaders in the multicultural space while raising a brand’s profile.
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INFLUENCER MANAGEMENT
We help Bonita Influencers get their foot in the door, pitch to campaigns, and connect them with like-minded brands and events.
BONITA CLIENTS
The Bonita Project collaborates with both niche and large-scale brands.
SELECT CASE STUDIES
Selected projects highlighting PR campaigns that make a difference.
The Bonita Box
To properly introduce The Bonita Project to the community, the #BonitaGang curated gifts and beauty products created by upcoming and established Latina-owned brands to help share their mission and celebrate Latin culture during Hispanic Heritage Month with Bonitas around the country.
The Bonita Box was sent to a mix of 100 Latina influencers in beauty, media, and television as well as actresses like Gina Rodriguez and Diane Guerrero. The intro mailer also included beauty products from The Bonita Project’s current clients, Bobbi Brown Cosmetics & Clinique. To top it off, The Bonita Project T-shirt was also included to encourage Latina influencers to wear it and show their support on Instagram.
The Bonita Box BHM
In honor of Black History Month, The Bonita Project curated a Bonita Box to celebrate black beauty and support up-and-coming black-owned brands. As a multicultural PR agency, we understand that Black Beauty Matters and the need to build a community to support one another.
The mailer was sent to 50 recipients – a mix of editors, brand founders, and influencers in different spaces (beauty, fashion, dance) and more. Upon opening the box, Bonitas were welcomed with a custom-printed note card introducing them to The Bonita Project. The notecard shed light on our mission and support behind WOC-owned brands. In addition to the beauty products, all recipients received a custom-fitted Bonita T-Shirt with the agency’s rebranded logo that celebrated Black Beauty.
#BonitaPride
In honor of Pride Month in June, The Bonita Project kicked off the month with #BonitaPride, an inclusive initiative to highlight the work of those who have brought social justice and awareness to the LGBTQ community.
Changemakers out of the LGBTQ community were gifted a Bonita T-Shirt complete with a custom-made Bonita LGBTQ logo and profiled on The Bonita Project’s Instagram feed highlighting their community work — empowering the voice of many. Profits made from T-Shirt sales were donated to a local LQBTQ non-profit organization in NYC.
