Valdé Beauty Announces Second Annual Latinx Beauty Entrepreneur Grant
Hola Bonitas,
Last month, we hosted a networking mixer on behalf of our luxury beauty client, Valdé Beauty. The event took place at The Arlo Hotel in Soho, NY, where we connected with Latine editors and influencers in the city to learn more about Valdé Beauty and celebrate the announcement of their second annual Valdé Beauty Grant on an intimate night full of light bites, drinks, and deep conversations about the needs in the beauty industry and the importance of Latine representation within this space.
Valdé Touched Down At Arlo Soho for a night of all things Beauty!
The Valdé Beauty Networking Mixer brought together so many NYC-based self-starters, it was truly a sight to be seen. The turnout for this event was sparkling, featuring some of our industry peers including Miss Rizos, Brittany Chavez, and, Yayis Villareal.
Melissa and Yayis looking muy New York Chic!
Miss Rizos, Sam, and Shirley get together for a cute snap!
As guests arrived, they were welcomed with Valdé products on display. Alongside the product display was a card box where attendees can write their favorite indie Latine beauty brand on a notecard which would then be invited to apply for the grant. There was also a gifting menu where guests could request their favorite shade of Valdé lipstick to be sent straight to their home!
Guests got to fill out our gift menu to receive their favorite Valdé beauty lipstick shade!
The gorgeous Valdé beauty lipstick display.
The night concluded with an appearance and speech from Valdé Beauty founder, Margarita Arriagada. As a Latina entrepreneur herself, Margarita understands the various struggles, as she faces them navigating the luxury beauty space. Margarita wishes to approach beauty entrepreneurship and consumerism in a different way by making it inclusive and accessible. While Latinas make up a large percentage of beauty consumers, they are also one of the most underrepresented communities as well. It’s time to break those barriers and get the funding that is needed to succeed.
Valdé Beauty Founder Margarita Arriagada
The Valdé Beauty Latinx Entrepreneur Grant
The Valdé Beauty Grant is searching for the next indie Latinx-owned beauty brand to take the beauty world by storm. This competition will allow emerging beauty entrepreneurs to pitch their brand based on their company mission, product offerings, level of impact in the community, and their overall business plan.
The judging process for the grant will feature founder Margarita Arriagada along with a panel of various accomplished judges within the beauty space. The top three finalists will have the chance to pitch their brand live to the following judges:
The prize will include a $10,000 cash grant along with consulting services worth $200K, with everything ranging from public relations, legal, branding, and business coaching.
Official Rules & Eligibility
All applicants must meet the following criteria:
You must be a majority Latinx-owned business and based in the U.S.
Your business must be incorporated and have no more than three full-time employees
Your business must be in the Beauty/Wellness space - specifically a CPG or other hard goods
Your products must be “clean” and/or “sustainable” or working towards it
You must have already launched with either DTC or limited distribution
You must be available to attend Pitch Day (June 22nd)
You are at least 18 years old as of the date of your application
Limit one entry per small business
The grant application is now open and closes on Friday, May 19th. For more information, please visit ValdeBeauty.com.
We can’t wait to see all of the brands that apply!
